Growing up on the Catalan coast, surrounded by the smell of salt air and wild herbs, plants were never really a hobby for me — they were just life. My grandmother kept a garden that felt like a small jungle, and I think that’s where it all started.
For over two decades I’ve been working with plants — growing them, nursing them back to health, and helping people understand them. What started as tending my own terrace and neighbors’ gardens slowly became something bigger: a community, and eventually a real business rooted right here in the Mediterranean.
Anyone can garden
I believe gardening shouldn’t be intimidating. Too many people have told me they “kill every plant they touch” — and almost every time, I can point to one small thing they were doing wrong. Too much water, too little light, the wrong pot. Plants are resilient. They want to survive. My job is just to help you understand what they’re asking for.
Arrels 